Heidi Klum Presents Her Lidl Collection At New York Fashion Week

Heidi Klum Lidl collection
The backdrop of the show by Heidi Klum and Lidl reminded the discounter.

What ?! Heidi and Lidl? Just a few months ago, no one would have expected Heidi Klum to design clothes for the German discounter – so this news also struck like a bomb …

But if Victoria Beckham designed for Target, why would Heidi Klum not cooperate with Lidl? Just!

Heidi designed 84 parts for Lidl

To all, who still had doubts, whether Lidl and the model mama really fit so well, Heidi yesterday advised one better. In the big two-hour fashion show in New York, Heidi Klum and 35 models presented the 84-part collection.

Leo Pattern Collection Lidl
The Leo pattern is one of the signature looks from the collection of Heidi Klum for Lidl.

The backdrop reminded us of a supermarket.

Among the 350 guests were, among others, blogger Maren Wolf, but also many well-known GNTM faces. For example the GNTM participants Celine Bethmann and Romina Meyer.

Esmara by Heidi Klum: Leo, blue and lots of leather

The Leo boots, the sequined blazers and the real leather jackets have since then populated our Instagram-Feed and all fashion bloggers show how they integrate the “home collection” into their look.

For all those who were not able to attend the event in New York, the British fashion expert Louise Roe led the event via Facebook-Livestream – here you can watch the show again …

From September 18th, the “esmara by Heidi Klum: Heidi & The City Collection” will be available in the Lidl stores and online at www.lidl.de.